The rental season will be here before you know it! Are you ready? Here are the top 10 things to keep in mind as you make your preparations.
1. View your Listing Quality Audit
Your Listing Quality Audit is for your eyes only and details the aspects of your listing that are in good shape and the ones that need improvement. The Listing Rating, which is based on the Audit, is tied to the search order results. The better your Rating, the higher your listing will appear in the search results. So, look at the Listing Quality Audit link in your Homeowner Center.
Read more about the Audit in Is Your Listing Up to Snuff?
2. Take advantage of our Booking Management feature
It truly IS easy! Using this feature in your account allows you to conduct your rental management business with accuracy and professionalism. It helps you take notes about your guests and track their payments. You can even schedule reminders to be sent when a payment is imminent or overdue. Using Booking Management helps prevent double bookings!
See more about managing your bookings with ease.
3. Set up your service providers for the season
It’s never too early to confirm your turnover schedule with your housecleaners who are so vital to your success in renting! Don’t forget your trash removal, landscapers, or any other service providers who help you through the rental season.
Take a look at our Home Services Directory for providers in your area.
4. Communicate with your guests
Nothing is more important to your success than communicating with your guests every step of the way. Establishing a personal relationship with them during the booking process will set the tone for their experience. Continue the communication before, during, and after their stay.
Read more about the importance of Reaching out to your guests.
5. Be sure you are in compliance with the MA Lodging Tax rules and your town’s regulations
Is your home registered with the MA Dept. of Revenue? Is it covered for at least $1M in liability insurance? Does your lease include a line item for the tax? The tax rate for rentals in your town is posted on your listing.
For more information about the Lodging Tax, see our Lodging Tax FAQ’s.
Your town may also require a separate registration and fee. See a list of the towns that currently require registration.
6. Keep your calendar up to date at least every 2-3 weeks
Even if there are no changes to your pricing or availability, it’s important to keep your listing’s date stamp as current as possible, indicating to vacationers that your pricing and availability information is accurate. Vacationers who see an out-of-date calendar date stamp are apt to move on to another listing.
Take a look at 5 Crucial Reasons to Update Your Calendars.
7. Make sure you have current and high-quality pictures with descriptive captions
Pictures are one of the first things vacationers notice when browsing listings. High-quality, up-to-date photos with descriptive captions help your property stand out and set expectations for your guests. Update your images to reflect any improvements or changes you’ve made to your home.
Find tips in our Photography Guide.
8. Provide a detailed, accurate description of your home
Review your listing description to ensure it highlights the best features of your property and includes any updates or amenities you’ve added. A clear and inviting description can significantly impact a vacationer’s decision to book your home.
See more about crafting the perfect description in our Listing Description Guide.
9. Highlight special offers or discounts
Offering promotions or discounts during the off-season or for longer stays can attract more bookings. Highlight these offers in your listing and update them as needed.
Learn more about pricing strategies in our Pricing Tips and Tricks.
10. Stay informed about industry trends
The vacation rental market is always evolving. Keep up-to-date with trends, guest preferences, and industry news to remain competitive.
Visit our Homeowner Blog for insights and updates.