Yes, Guest Reviews Really Do Matter
By now, most vacation rental homeowners understand just how powerful guest reviews can be. Around our office, we often repeat the mantra: “Photos and guest reviews.” Why? Because they’re two of the most effective ways to build trust with prospective guests.
In today’s online booking world, trust is everything. High-quality photos showcase your home, but authentic feedback from past guests often seals the deal. When vacationers can read about real experiences from people who have stayed in your home, they’re far more likely to have confidence in booking a property they’ve never seen in person.
Guest reviews don’t just build trust—they can also improve your Listing Quality Audit score. A steady stream of recent reviews helps boost your rating, which can lead to better placement in vacationers’ search results and, ultimately, more inquiries.
If your listing has only a handful of reviews, or none at all, now is the perfect time to start collecting them.
How to Ask for Guest Reviews
Even guests who had a wonderful stay may not think about writing a review unless you give them a gentle nudge. Here are a few easy ways to follow up:
- Use our built-in Review Request Form.
Send guests an automated email that links directly to the review form. All they have to do is click a button and start typing—it’s that easy.
- Send a direct email or text.
Prefer to write your own follow-up message? Simply include a link to the review form. Copy and paste the URL below, replacing the X’s with your property ID number:
https://www.weneedavacation.com/MyVacations/GuestReview.aspx?PID=XXXXX
- Leverage reviews from other platforms.
If a guest has left a review on another platform, you can add it to your listing as a “Homeowner Entered” review. Better yet, use our built-in feature to email the guest and request permission to post the review under their name. With a single click on “I agree,” the review can be added directly to your listing.
Timing Is Everything
Guest reviews must be submitted within 90 days of departure, so don’t wait too long to ask. The best time to request a review is while your guests’ vacation memories are still fresh.
Many owners find success by requesting a review when they notify guests that their security deposit is being returned. Guests are often especially appreciative at that moment and may be more inclined to share positive feedback.
Learn More
For a complete overview of our guest review policy, guidelines, and features, visit the Guest Reviews Help Page.
You may also find these resources helpful: