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Vacation Rental Marketing

Tips to Ensure the Successful Marketing of Short-Term Rentals

  • Determining your rental rates can be tricky. Your success can depend on selecting fair and competitive rates without overpricing your home. We’ve got some tips.

    By Joan Talmadge | 11/1/2024 (updated 12/12/2024)

    Pricing Advice for the 2025 Rental Season

    Determining your rental rates can be tricky. Your success can depend on selecting fair and competitive rates without overpricing your home. We’ve got some tips.

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  • It's the official start of the Cape and Islands vacation rental booking season. Is your listing the best that it can be to bring you maximum bookings?

    By Elizabeth Weedon | 1/5/2023 (updated 12/6/2024)

    Perfecting Your Marketing Efforts

    It's the official start of the Cape and Islands vacation rental booking season. Is your listing the best that it can be to bring you maximum bookings?

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  • By Joan Talmadge | 11/21/2011 (updated 9/4/2024)

    Pricing Your Vacation Rental Correctly

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  • 5 suggestions for taking bright and inviting pictures to better market your home

    By Becky Fischer | 4/25/2012 (updated 8/8/2024)

    5 Tips to Capture The Big Picture - When Advertising Your Rental Property

    We are constantly encouraging homeowners to improve their pictures. Pictures are not only the first impression of a property listing, but according to vacationers, the most important impression. As testimonials and data suggest, better pictures lead to more bookings. Here are 5 suggestions for taking bright and inviting pictures to better market your home

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  • Recent media reports about the Cape and Islands summer rental season have presented widely conflicting headlines. One reported that there were many “empty vacation homes” because owners had been overly aggressive with their pricing. Yet another said that the Cape was “booked for the season.”

    By Joan Talmadge | 8/7/2024

    2024 Mid-Season Report

    Recent media reports about the Cape and Islands summer rental season have presented widely conflicting headlines. One reported that there were many “empty vacation homes” because owners had been overly aggressive with their pricing. Yet another said that the Cape was “booked for the season.”

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  • These simple guidelines to managing your vacation rental will result in your receiving the glowing reviews that bring future successful bookings.

    By Elizabeth Weedon | 8/16/2013 (updated 8/1/2024)

    Top 10 Tips to Acquire Positive Guest Reviews and Prevent Negative Ones

    These simple guidelines to managing your vacation rental will result in your receiving the glowing reviews that bring future successful bookings.

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  • Boost your Cape & Islands shoulder season bookings by modifying your listing slightly to promote the unique advantages of your home in the spring & fall.

    By Elizabeth Weedon | 7/24/2013 (updated 7/29/2024)

    Tips for attracting fall bookings

    Boost your Cape & Islands shoulder season bookings by modifying your listing slightly to promote the unique advantages of your home in the spring & fall.

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  • Here's how you can convert tire kickers into bookings and, if not, at least get some indication why?

    By Elizabeth Weedon | 7/14/2015 (updated 5/29/2024)

    Tips to convert last-minute inquiries to bookings

    Here's how you can convert tire kickers into bookings and, if not, at least get some indication why?

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  • By Elizabeth Weedon | 5/2/2018 (updated 5/1/2024)

    Tips for a Thorough Spring Cleaning

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  • By Becky Fischer | 2/26/2013 (updated 3/27/2024)

    Tips for preparing your vacation rental for the season

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  • Early Booking Trends Every year by the end of January, we assess the trends and gain insight into the rental season ahead. To date, 2024 vacation rental bookings on Cape Cod, Martha's Vineyard, and Nantucket continue to show significant growth from the pre-pandemic years, even as they fall short of last year due to greater inventory.

    By Joan Talmadge | 2/7/2024

    2024 Cape and Islands Rental Season Outlook

    Early Booking Trends Every year by the end of January, we assess the trends and gain insight into the rental season ahead. To date, 2024 vacation rental bookings on Cape Cod, Martha's Vineyard, and Nantucket continue to show significant growth from the pre-pandemic years, even as they fall short of last year due to greater inventory.

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  • How some important issues currently facing the Cape and Islands vacation rental maket may impact pricing for the 2023 rental season.

    By Joan Talmadge | 12/6/2022 (updated 12/4/2023)

    Pricing Advice for the 2023 Rental Season

    How some important issues currently facing the Cape and Islands vacation rental maket may impact pricing for the 2023 rental season.

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  • By Elizabeth Weedon | 10/30/2012 (updated 12/1/2023)

    Top 10 Marketing Tips for Vacation Rental Homeowners

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  • By Elizabeth Weedon | 7/10/2019 (updated 9/25/2023)

    Tips to Retain Repeat Guests and Attract New Ones

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  • By Becky Fischer | 9/4/2014 (updated 7/28/2023)

    Fall Photos - Marketing your Home for Fall Rentals

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  • Learn about what the HomeToGo site is and why we are partnering with them to increase WeNeedaVacation.com's exposure to vacationers.

    By Joan Talmadge | 8/3/2020 (updated 6/22/2023)

    What is HomeToGo?

    Learn about what the HomeToGo site is and why we are partnering with them to increase WeNeedaVacation.com's exposure to vacationers.

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  • Due to the coronavirus, we are seeing a significant increase in inquiries for multiple-week vacation rentals on the Cape and Islands.

    By Elizabeth Weedon | 4/26/2020 (updated 5/15/2023)

    Increase in Demand for Long-term Rentals in 2020

    Due to the coronavirus, we are seeing a significant increase in inquiries for multiple-week vacation rentals on the Cape and Islands.

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  • High volumes of vacationers are searching for vacation rental homes for the 2021 season on Cape Cod, Martha's Vineyard and Nantucket.

    By Jim Reese | 1/9/2021 (updated 5/15/2023)

    Outlook for the 2021 Vacation Rental Season

    High volumes of vacationers are searching for vacation rental homes for the 2021 season on Cape Cod, Martha's Vineyard and Nantucket.

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  • A preview of the 2023 vacation rental season for Cape Cod, Martha's Vineayrd and Nantucket and how it currently compares to pandemic and pre-pandemic years.

    By Jim Reese | 2/2/2023 (updated 5/15/2023)

    2023 Cape and Islands Rental Season Outlook

    A preview of the 2023 vacation rental season for Cape Cod, Martha's Vineayrd and Nantucket and how it currently compares to pandemic and pre-pandemic years.

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  • Emerging from the impact of Covid on Cape & Islands STRs, there are new financial and logistical issues at play actually creating other opportunities.

    By Elizabeth Weedon | 6/6/2022 (updated 5/15/2023)

    Outlook 2022: What's fueling the demand?

    Emerging from the impact of Covid on Cape & Islands STRs, there are new financial and logistical issues at play actually creating other opportunities.

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  • Cape Cod and Islands vacationer traffic, inquiries, and bookings have been extraordinarily high so far. Fine out why and how rental rates are affected.

    By Elizabeth Weedon | 2/6/2021 (updated 5/15/2023)

    2021 Early Bookings and Pricing Report

    Cape Cod and Islands vacationer traffic, inquiries, and bookings have been extraordinarily high so far. Fine out why and how rental rates are affected.

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  • 10 Suggestions to make sure vacation rental homeowners are prepared for the 2021 rental season on Cape Cod and the Islands.

    By Elizabeth Weedon | 1/30/2021 (updated 2/22/2023)

    Rental Season Checklist

    10 Suggestions to make sure vacation rental homeowners are prepared for the 2021 rental season on Cape Cod and the Islands.

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  • The vast majority of Cape Cod and Islands vacation rental homeonwers enjoyed a very successful 2022 season, which bodes well for next year.

    By Elizabeth Weedon | 9/2/2022

    Celebrating your successful 2022 rental season

    The vast majority of Cape Cod and Islands vacation rental homeonwers enjoyed a very successful 2022 season, which bodes well for next year.

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  • Some of the ways WeNeedaVacation is marketing short-term rentals on Cape Cod, the Vineyard, and Nantucket for the fall of 2022.

    By Elizabeth Weedon | 9/6/2022

    Marketing Corner September 2022

    Some of the ways WeNeedaVacation is marketing short-term rentals on Cape Cod, the Vineyard, and Nantucket for the fall of 2022.

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  • Enjoy some of the recent marketing pieces created by the WeNeedaVacation Marketing Team to promote the Cape and Islands and our vacation rental homes.

    By Elizabeth Weedon | 8/8/2022

    Some Recent Treats from Our Marketing Team

    Enjoy some of the recent marketing pieces created by the WeNeedaVacation Marketing Team to promote the Cape and Islands and our vacation rental homes.

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