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2024 Cape & Islands Vacation Rental Conference Recap

Jennie Sparrow | 10/8/2024 (updated 12/9/2024)

We held another successful Cape & Islands Vacation Rental Conference on September 28th! In addition to networking opportunities with numerous vendors, attendees were treated to breakfast while they watched informative presentations followed by an insightful Q&A.

Attendees checking in and grabbing a swag bag
Attendees checking in and grabbing a swag bag.

After Director of Client Services Samantha Williams’ warm welcome to the event, COO, Jim Reese, presented an overview of the 2024 rental season that included insights into vacationer demand, pricing, the handling of additional fees, the importance of the guest experience, and how WeNeedaVacation is evolving in the ever-changing STR industry landscape. See details in our 2024 Annual Fall Report.

Jim Reese presenting to a full house
Jim Reese presenting to a full house.

Senior Marketing Manager Jennie Sparrow’s marketing presentation followed, which outlined the many digital and traditional marketing efforts WeNeedaVacation employs. Also covered were new marketing initiatives that included recent efforts to target rentals toward wedding guests, as well as guidance for homeowners on how to further their marketing efforts on their own or with the assistance of WeNeedaVacation.

Co-founders and owners Joan & Jeff Talmadge
Co-founders and owners Joan & Jeff Talmadge.

The presentations were followed with a lively and informational Q&A session.

One of the best Q&A sessions we've ever had!
One of the best Q&A sessions we've ever had!

Attendees walked away with our new, jute tote bags that contained our 2025 Pricing Report, as well as other fantastic swag provided by our long list of vendors: Mosquito Joe, The Steamship Authority, Pina Sanitation Services, The Sisters cleaning services, Cape Cod Linen Rental, Cape Light Compact, On Cape Home Watch, Gail’s Greeting Cards, Marsh McLennan Agency (Insurance), as well as representative Jan Kendrick, Esq. from Pierce Law.

Homeowners meeting with vendors
Homeowners meeting with vendors.

We look forward to seeing everyone one again in the fall of 2025!

About Jennie Sparrow

About Jennie Sparrow: A true Cape Codder, born and raised, I am thrilled to call Cape Cod my home. I have been with WeNeedaVacation since 2017 and am grateful that my position at WeNeedaVacation has offered me the opportunity to combine my love for the area with my passion for marketing. My favorite pastime is driving onto Nauset's outer beach with my family where I'm happiest feeling the sun on my face and the sand between my toes!