Top organic ranking on highly competitive search terms related to vacation rentals on Cape Cod, Martha's Vineyard and Nantucket has been a staple of WeNeedaVacation for over 20+ years. To ensure top placement in search results, WeNeedaVacation constantly adjusts strategies based upon changes in the rules and guidelines set forth by search engines
In addition, pay-per-click (PPC) is often implemented to supplement organic rankings. Originally, focused on Google Ads, paid ads also appear on Bing and social channels.
Lastly, for increased world-wide exposure, WeNeedaVacation.com has often partnered with aggregator websites.
In the past, these have included Dwellable.com and Tripping.com, and now includes the site HomeToGo.com.
As an aggregator, HomeToGo lists rentals from multiple sites on a single platform,
allowing for vacationers to search and compare rentals across these sites. This past season, HomeToGo provided a 10% increase
in visitors who inquired on WeNeedaVacation listings, to whom we are now able to re-market.